New Product Launch Announcement

When to use this

The most common product-launch failure is announcing too soon (nothing's actually live) or too quietly (no one knows). This template forces clarity on both sides: what's truly available today, and how to find it.

# Announcing [Product name]

**Internal announcement date:** [Date]   **External announcement date:** [Date]

## Internal version
**Subject:** We're launching [Product name] on [Date]

Hello team,

On [Date], we're launching [Product name].

**What it is:** [One sentence — what, for whom, what problem it solves.]

**What's available on day one:**
- [Specific feature]
- [Specific feature]

**What's NOT available on day one (and when it will be):**
- [Feature] — [Quarter]
- [Feature] — [Quarter]

**Who it's for:** [Specific customer segment.]

**Who it's NOT for (yet):** [Segment we explicitly are not targeting.]

**Pricing:** [Headline pricing. Detailed sheet linked.]

## For sales
- Deck: [Link]
- Demo environment: [Link]
- FAQ for objections: [Link]
- First three customers we're confident will buy: [Names]

## For support
- Documentation: [Link]
- Internal training session: [Date, time]
- Day-1 support coverage: [Detail]

## For leadership
- Day-1 KPIs and how we'll know it's working
- Daily review cadence for first 14 days

## External version (release / press)
**Subject:** [Product name] — [Outlet-friendly headline]

[Two-paragraph release]
[Quote from CEO]
[Customer quote if available]
[How to learn more]

## Customer email (existing customers)
**Subject:** Something new for you — [Product name]

Dear [Name],

Today we're launching [Product name]. We built this because [reason that's true for them].

What you can do today: [Specific action — try it, sign up, ask].

What it costs: [Or "included in your existing plan"].

Where to learn more: [Link, your account manager's name].

Looking forward to your feedback.