Email
Intermediate
Service Disruption Notification
Notify customers of a service disruption — facts, impact, ETA, what they should do, who to ask.
When to use this
During an incident, every message is a chance to lose trust. This template is fact-led, specific, and avoids the corporate hedges that make customers angrier.
The template
Subject: Service disruption — [Service name] — [Status: ongoing / resolved] Dear [Customer name / generic salutation], We are writing to let you know about a disruption to [Service name]. ## What happened [One paragraph. Plain English. No "experiencing intermittent issues" — say what's actually broken.] ## What it affects - [Specific function affected] - [Customer segment affected, if not all] - [Geographic scope, if relevant] ## When it started [Time and date, with time zone.] ## Current status [Investigating / mitigating / resolved.] ## What we're doing about it - [Action 1] - [Action 2] ## When you'll have full service back [Specific time if known. "We expect full service by [time]" or "We will update you again by [time]" if no resolution yet.] ## What you should do in the meantime - [Workaround if any] - [Or "no action needed on your side"] ## Who to contact - For questions during this incident: [Email / phone / status page link] - For post-incident questions: [Standard contact] We'll send a full post-incident write-up within [N] working days of resolution. We're sorry for the disruption. [Sender, role]