Anniversary / Milestone Announcement

When to use this

The trap is treating anniversaries as nostalgia. The template treats them as a chance to remind everyone what the work has been about and where it's going.

# [N years / N customers / N anniversary]

Today we mark [Milestone — specific number, specific moment].

## How we got here
[Two sentences. Concrete origin story. A real moment, a real person, a real first customer.]

## What we've built in that time
- [Specific number — customers / products / countries]
- [Specific outcome — for our customers]
- [Specific moment we're proud of]

## Who deserves credit
- [Named teams and individuals — be specific. Avoid the safety of "everyone".]
- [Named external partners — customers, advisors, investors]

## What's next
- [Where we're going in the next year]
- [What we want to be true at the next milestone]

## How we'll mark it
- [Specific celebration — time, place, what to do]
- [Specific gesture if any — donation, employee recognition, customer thank-you]

Thank you for the work, the loyalty, and the time.

— [Sender]