Acquisition Announcement Template

When to use this

Different audiences need different lengths and tones, but the facts must be identical. This template provides all three drafts side-by-side so they can be reconciled.

# Acquisition Announcement

**Acquirer:** [Name]   **Acquired:** [Name]   **Announcement date:** [Date]

## Staff announcement — [Acquirer side]
**Subject:** A significant moment for [Acquirer]

Today we're announcing that we've acquired [Acquired company name].

Why we made this decision:
- [Strategic reason — one sentence]
- [Customer / market reason — one sentence]

What changes for you today: nothing.

What changes over the coming months:
- [Specific change 1]
- [Specific change 2]

A few practical points:
- Day-to-day reporting lines: [unchanged / set out]
- Customer communication: [done by X, when]
- Q&A session: [Date, time, link]

We acquired [Acquired] because of who they are and what they've built. Their team will join us [date], and you'll meet them soon.

— [CEO]

## Staff announcement — [Acquired side]
**Subject:** A new chapter for [Acquired]

Today I'm sharing that [Acquired] is being acquired by [Acquirer].

Why this is good for us:
- [Their resources / reach / capability]
- [Specific opportunity it unlocks]

What this means for you:
- [Roles unchanged / set out clearly]
- [Compensation / contracts honoured]
- [Reporting lines for first 90 days]
- [Brand / customer-facing changes — when, what, who decides]

I know there will be questions. Some I can answer; some we'll have answers to over the coming weeks. We'll do a full Q&A on [date].

— [Founder / CEO]

## Customer announcement
**Subject:** [Acquired] is joining [Acquirer]

Dear [Customer],

We wanted you to hear this from us first: today [Acquired] is being acquired by [Acquirer].

What this means for you:
- Your contract: unchanged.
- Your account team: unchanged for the foreseeable future.
- Your point of contact for questions: [Named person, email].

What changes over time:
- [Specific change you should expect]
- [When you'll hear more]

Thank you for the trust you've placed in us. We chose this path because we believe it makes us a stronger partner to you.

— [CEO]

## Press release
For press release content, work with [Comms / IR lead]. Match the staff announcement on every material fact.