Press Release Template

When to use this

For announcements where formal press distribution matters. Customise to your industry's conventions; the bones are the same everywhere.

# FOR IMMEDIATE RELEASE

**[CITY, COUNTRY — DATE]**

## Headline
[Compelling, specific, fact-based. Avoid adjectives. Use active voice.]

## Subheadline
[One line that adds context to the headline.]

## Lead paragraph (the "lede")
[Two sentences. What, who, when, where, why — in that order. The reader should understand the whole story from the lede alone.]

## Body paragraph 1 — context
[Why this matters. What problem it solves. What changes because of it.]

## Body paragraph 2 — supporting detail
[Numbers, facts, milestones. Specific. Verifiable.]

## Quote 1 — from the most senior internal spokesperson
> "[20-30 words. First person. Real. Not 'thrilled' or 'delighted'. Names a specific thing.]"
> — [Name, Title, Company]

## Quote 2 — from a partner, customer, or external voice (where possible)
> "[20-30 words. Says something the internal voice can't say credibly about themselves.]"
> — [Name, Title, Organisation]

## Additional detail / availability / timing
[What's available today, what's coming, where to learn more.]

## Boilerplate — About [Company]
[Two sentences. Founded, what you do, scale.]


**Contact:**
[Name]
[Role]
[Email]
[Phone]