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Investor Day Planning Pack
Workback plan for an annual investor day — content, logistics, comms, and the day itself.
When to use this
Investor days mix high-stakes content with high-touch logistics. This pack covers both, plus the often-forgotten post-event follow-up to attendees.
The template
# Investor Day — Planning Pack **Date:** [Date] **Venue:** [Venue] **Sponsor:** [CEO / CFO] **Lead:** [Head of IR] ## Audience - Attendees: [N] Buy-side / sell-side / press split: [%] - Webcast registrations: [N] - Distribution of investors by holding size: [note] ## Narrative arc 1. Where we are 2. What we've learned this year 3. Where we're going (and why) 4. How you'll measure us against this ## Speakers and slots | # | Topic | Speaker | Duration | Slides due | |---|-------|---------|----------|-------------| | 1 | | | | | ## Content milestones - T-12 weeks: outline locked - T-8 weeks: first full draft of every deck - T-4 weeks: rehearsal 1 with full leadership team - T-2 weeks: rehearsal 2, on-stage at venue if possible - T-3 days: final lock, no changes after this point ## Logistics - Venue: capacity, accessibility, AV - Catering: dietary, allergens, halal / kosher / veg - Hospitality: pre-event reception, post-event drinks - Webcast: dry-run, embargo lift, transcript posted ## Comms - Press release: drafted T-4 weeks, embargoed until [time] - Materials posted to website: at start of event - Q&A on the day: chaired by [Name]; pre-submitted questions weighted ## After - Within 24h: thank-you to all attendees with replay link - Within 7 days: investor feedback summary to leadership team - Within 30 days: retrospective and next year's date locked