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Coalition Building Plan
Plan to build internal support for a change — who you need, in what order, with what arguments.
When to use this
For changes that will face resistance. Sequencing matters: the wrong person hearing first can poison the well. The right early advocate makes everyone else's conversation easier.
The template
# Coalition Building Plan — [Change] **Owner:** [Name] **Sponsor:** [Name] **Target announcement date:** [Date] ## The change in one sentence > [What is changing, who it affects, by when.] ## Why this needs a coalition > [What makes this hard? Whose support is non-obvious but decisive?] ## Sequence — who to talk to, in what order | # | Person | Why first / first-half / later | Argument that lands for them | Time slot | |---|--------|---------------------------------|--------------------------------|-----------| | 1 | [Champion you suspect] | First — once they're in, they bring others | [Argument] | Week 1 | | 2 | [Person with informal authority] | Early — they'll either accelerate or block | [Argument] | Week 1 | | 3 | [Likely skeptic with high power] | Once we have 2 supporters; we frame it differently | [Argument] | Week 2 | | 4 | [Final convince — operational lead] | After 1-3 are settled; their input shapes the rollout | [Argument] | Week 3 | ## What I won't promise to get a yes - [Compromise I'm not willing to make] ## Listening posture - I'll go into each conversation expecting to learn something that changes the plan. - I'll ask the same opening question to everyone: "What would have to be true for you to support this?" ## After - Once N senior supporters are visible: announce. - Plan a quiet contingency for the conversation with [the likely-opposed person] that I haven't won.