Speech / Talking Points Brief

When to use this

Not a full script. A speaker who's read this twice can deliver it without reading from paper. Three points, in priority order. One memorable opener, one memorable close.

What’s included

• Audience
• Opener (30 seconds)
• Point 1 — [Headline] (60 seconds)
• Point 2 — [Headline] (60 seconds)
• Point 3 — [Headline] (60 seconds)
• Close (30 seconds)
• If asked
• Practical

What to customise before you use it

• Replace Event with your real meeting, project, or stakeholder details.
• Replace Name with your real meeting, project, or stakeholder details.
• Replace Date with your real meeting, project, or stakeholder details.
• Replace Minutes with your real meeting, project, or stakeholder details.
• Replace Description with your real meeting, project, or stakeholder details.
• Replace Their motivation with your real meeting, project, or stakeholder details.
• Replace Floor level with your real meeting, project, or stakeholder details.
• Replace The action with your real meeting, project, or stakeholder details.
• Replace Headline with your real meeting, project, or stakeholder details.
• Replace Fact or proof point with your real meeting, project, or stakeholder details.

# Talking Points — [Event]

**Speaker:** [Name]   **Event:** [Name]   **Date:** [Date]   **Length:** [Minutes]

## Audience
- Who: [Description]
- Why they're here: [Their motivation]
- What they already know: [Floor level]
- What you want them to do next: [The action]

## Opener (30 seconds)
> [A specific moment, named person, or recent fact. Not a thank-you list.]

## Point 1 — [Headline] (60 seconds)
- Anchor: [Fact or proof point]
- So what: [Why this matters to them]

## Point 2 — [Headline] (60 seconds)
- Anchor: [Fact or proof point]
- So what: [Why this matters to them]

## Point 3 — [Headline] (60 seconds)
- Anchor: [Fact or proof point]
- So what: [Why this matters to them]

## Close (30 seconds)
> [Memorable line. Asks for the action. Returns to the opener if possible.]

## If asked
- Likely Q1: [Question]   A: [One-sentence answer]
- Likely Q2: [Question]   A: [One-sentence answer]
- Off-topic Q: "Happy to come back to that after."

## Practical
- Where to stand
- Where the clicker is
- What to do if a slide doesn't advance