Pre-Launch Marketing Checklist

When to use this

Used in the final two weeks before launch. Owned by the marketing lead but auditable by any stakeholder. Surfaces the late-breaking gaps that cause Day-1 problems.

# Pre-Launch Marketing Checklist

**Launch:** [Name]   **Date:** [Date]   **Lead:** [Name]

## Positioning and messaging
- [ ] Positioning statement signed off
- [ ] Tagline finalised
- [ ] Key messages reviewed with sales

## Owned channels
- [ ] Website launch page live in preview
- [ ] All website copy proof-read
- [ ] FAQ / help-centre articles written
- [ ] Newsletter to existing audience scheduled
- [ ] Social media calendar populated and approved
- [ ] Founder / leader posts pre-written

## Earned and paid
- [ ] Press list assembled
- [ ] Press release drafted and embargoed
- [ ] Analyst briefings booked
- [ ] Ad creative ready and approved
- [ ] Paid campaign budgets and tracking live

## Customer / sales enablement
- [ ] Sales deck updated
- [ ] One-pager produced
- [ ] Pricing sheet finalised
- [ ] Sales objection-handling brief ready
- [ ] Customer-support team briefed

## Measurement
- [ ] KPIs agreed for launch
- [ ] Tracking pixels / events implemented
- [ ] Dashboard live and tested
- [ ] Daily reporting cadence for first 7 days

## Risk / contingency
- [ ] Backout plan for launch-day technical issues
- [ ] Holding statement if criticism arises
- [ ] On-call list for launch day